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How to Have a Successful Open House -- Virtually! | Brian Chase - Atlas Law

We are all slowly adjusting to live in the wake of coronavirus. Quarantining and stay-home orders have been a difficult adjustment for the real estate world, but we’re quickly finding ways to adapt. For example, some sellers and their real estate agents are now opting to host virtual open houses. In other words, they are using online platforms such as Zoom, Skype, and FaceTime to allow potential buyers to check out properties from the safety of their own homes. First impressions matter, even when they’re virtual. Read on to discover the Atlas Law team’s tips for a successful virtual open house.

1. Don’t forego cleaning. 

Just because buyers won’t physically be there to poke around doesn’t mean you shouldn’t make sure your house is spic and span before showing it off. If a potential buyer is curious about closet space you want to be able to open the closet door to show them without worrying about piles of dirty laundry tumbling out. Clutter is a bad look for any open house. 

2. Empty house? Try virtual furniture.

For in-person open houses it’s not unusual to rent furniture if the home is empty. This makes it much easier for buyers to envision themselves living in the space. Amazingly, you can save money when hosting a virtual open house by inserting computer-generated furniture! Check out Box Brownie online for some examples (but keep in mind that this is for still images, not video).

3. Good lighting.

If you show the house in poor lighting it can make it look like you’re hiding something. Make sure the lighting throughout the house is bright and consistent.

4. Get the word out. 

An amazing virtual open house is pointless if no one sees it, so you need to get the word out. There are lots of places you can promote including Zillow, Facebook, Nextdoor, Craigslist, and even LinkedIn. Your real estate agent or attorney can help you make sure your open house is widely promoted so people will know to attend.

Finally, keep in mind that any time you are buying or selling property, it is important to have an experienced real estate attorney by your side to guide you through the legal complexities of this process. An attorney can protect your best interests and make sure that the sale or purchase is handled in accordance with state and local laws. Atlas Law is here to help with all of your real estate needs. Contact us today.